June 10, 2016 – Visit Dana Point recently debuted in South Orange County, California. As the new non-profit, official destination marketing organization (DMO) for the area, Visit Dana Point intends to grow the local tourism industry through visitor attraction and retention, lodging offerings and meetings and groups initiatives.
“The four Dana Point resort properties, in cooperation with the City, have marketed Dana Point for years and envisioned a dynamic entity like Visit Dana Point for some time. We are pleased to introduce it to the community and our all-important visitors just in time for summer,” said Jim Samuels, general manager, Laguna Cliffs Marriott Resort & Spa, and the newly elected Chairman of the Board of Visit Dana Point. Other elected officers on the Board of Directors include Vice-Chairman Richard Uribe, General Manager, DoubleTree Suites by Hilton-Doheny Beach; Secretary, Ian Pullan, General Manager, Monarch Beach Resort; and, Treasurer, Bruce Brainerd, General Manager, The Ritz Carlton, Laguna Niguel.
“The City is pleased that its resorts are spearheading such an important enterprise to enhance tourism-related offerings in Dana Point. Visit Dana Point will bring not only statewide but global recognition to our community,” stated Dana Point Mayor John Tomlinson.
Visit Dana Point joins other DMO’s in the OC tourism scene including Visit Anaheim, Visit Newport Beach, Visit Laguna Beach, Visit Orange County and the statewide organization Visit California. Hundreds of Visit organizations and DMO’s across the country represent specific destinations and help the long-term economic development of communities through a travel and tourism strategy. For visitors, DMO’s provide a virtual key to the city through web sites, and other resources. See www.visitdanapoint.org.
Dana Point is located along South Orange County’s extraordinary Coastal region halfway between Los Angeles and San Diego with easy access via air, ocean or major freeways. Known as the whale watching capital of the west, Dana Point Harbor, the Marina and the Ocean Institute provide for world-class boating, marine science education experiences and interactive water adventures.